Bio-stimulants a.k.a. Plant Enhancement Products

Plant enhancement products (PEP), a.k.a. bio-stimulants, have a natural or a synthetic origin. They contribute to a more intensive and effective agriculture, thus enabling the progresses required to continue feeding and clothing a still growing World population without other arable surfaces being available. However, the use of such products is discretionary, which means that they are not indispensable.
This represents a considerable marketing challenge.

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